Disneyland Paris Halloween Campaign
This campaign aimed at attracting customers to its brand-new Halloween'ed up version of Disneyland, with exclusive decorations, a horror-themed parade and other ghostly surprises.
Disney wanted to experience a new, more modern art direction. This gave way to a creative, minimalistic esthetic that evokes more than it shows...
As for the copy, the tone of voice is all good ghostly fun. The difficulty is aiming at 2 drastically different targets: children and their parents. The goal was to spook the children all in good fun, while stirring their parents' curiosity...
Run!
Bad news: the Phantom Manor is back.
Their new show is dreadful.
Bus stop adaptation
Animated DOOH
Radios
